Evaluation of Customer Education and Satisfaction of Prepaid Meter Usage in Nigeria Electricity Distribution Company
DOI:
https://doi.org/10.52562/jdle.v2i1.323Keywords:
Customers, Customer Education, Customer Satisfaction, Post-Paid, Prepaid meterAbstract
The study identified challenges confronts customers using pre-paid meters within Ile-Ife Metropolis, relevance of prepaid meter usage over the post-paid meter usage within Ile-Ife Metropolis and the level of customer satisfaction with respect to pre-paid meter usage. The study used descriptive research designs. The population for the study consisted 17,551. The sample for the study consisted 204 prepaid user customers selected using stratified sampling techniques. The sample was calculated using Fishers (1995) which has ideal formula for targeted population. The instrument used for the study was questionnaire namely “Customer Education and Satisfaction of Prepaid Meter Usage in Ibadan Electricity Distribution Company”. Cronbach Alpha (?) was used to test validity of the research instrument. The output gave Reliability Statistics which showed Cronbach's alpha of 0.701. Data collected were be analyzed using inferential statistics. The results showed that majority at 32.4% (66) of the sampled users of prepaid meters agreed that there has been no disconnection, and there is no need to pay a re-connection fee when using prepaid meter while 18.6% strongly disagreed with the claimed; the system is disadvantageous to the poor and showed that 5.9% (12) of the sampled customers highly dissatisfied with the respect to prepaid meter usage in Ile-Ife, 17.6 % (36) dissatisfied with the prepaid meter usage while 38.7% (79) of the customers satisfied with the usage of prepaid meter and 37.7 % (77) of the customers highly satisfied with the usage of prepaid meter in Ile-Ife. The study concluded that IBEDC should sensitizing the customers before introducing prepaid meters to them for this would enhance the level of customer satisfaction.
Downloads
References
Baptista, I. (2015). ‘We Live on Estimates': Everyday Practices of Prepaid Electricity and the Urban Condition in Maputo. Mozambique. Int J Urban Regional, 39: 1004-1019. https://doi.org/10.1111/1468-2427.12314
Beatty, S. E., & Smith, S. M. (1987). External Search Effort: An Investigation Across Several Product Categories. Journal of Consumer Research, 14(1), 83-95. https://doi.org/10.1086/209095
Bell, S. J., & Eisingerich, A.B. (2007). The Paradox of Customer Education: Customer Expertise and Loyalty in the Financial Services Industry. European Journal of Marketing, 41(5/6), 466-486. https://doi.org/10.1108/03090560710737561
Bonfanti, A. (2013). Towards an Approach to Signage Management Quality (SMQ). The Journal of Services Marketing, 27(4), 312-321. https://doi.org/10.1108/08876041311330780
Burton, D. (2002). Consumer Education and Service Quality: Conceptual Issues and Practical Implication. Journal of Services Marketing, 16(2), 125-142. https://doi.org/10.1108/08876040210422673
Casarin, A. & Nicollier, A. L. (2008). Prepaid meters in electricity: A cost-benefit analysis. IAE Working Paper Series, IAE Business School, Austral University. https://doi.org/10.4337/9780857930422.00011
Chandler, T. (2005). The technology development of automatic metering and monitoring systems. 2005 International Power Engineering Conference, 2005, pp. 1-147. https://doi.org/10.1109/IPEC.2005.206895
Hansemark, O. C. & Albinson, M. (2004). Customer Satisfaction and Retention: Pitman publication
Heilman, C. M., Bowman D., Wright G. P. (2000). The Evolution of Brand Preferences and Choice Behaviors of Consumers new to a Market. Journal of Marketing Research, 37(2), 139-155. https://doi.org/10.1509%2Fjmkr.37.2.139.18728
Jimoh, K., Kayode, A. A., & Obadiora, A. J. (2022) Survey on customer satisfaction of Ibadan electricity distribution company, Ile-Ife business hub. International Journal of Advanced Research, 8(3), 157-167.
Kelley, S. W., Donnelly J. H. Jr, & Skinner S. J. (1990). “Customer Participation in Service Production and Delivery”, Journal of Retailing, 66(3), 315-335.
Naumann, E., Jackson, D. W., & Rosembaum, M. (2001). How to Implement Customer Satisfaction Program. Business Horizon, 44(1), 37-48.
Nelson, H. Y., Jacoby, P. G., & Shannon, T. M. (1977). Evaluation of Homemaking and Consumer Education Programs for Low Income Adults. Home Economics Research Journal, 6(3), 223-241. https://doi.org/10.1177/1077727X7800600305
Ogujor, E. A., & Otasowie, P. O. (2010). The impact of the pre-paid meter on revenue generation in Nigeria. The Pacific Journal of Science and Technology, 1(1), 138–142.
Oracle, (2009). Serve prepaid customers without prepayment meters. Oracle white paper. Available from http://www.oracle.com/us/industries/utilities/046584.pdf
Oumlil, A. B., Williams A. J., Oumlil, L. (2000). Consumer Education Programs for Mature Consumers. Journal of Services Marketing, 14(3), 232-243. https://doi.org/10.1108/08876040010327239
Purutcuoglu, E., Bayraktar, M. (2004). Investigating the Need for Consumer Education among Turkish Secondary School Students. International Journal of Consumer Studies, 28(5), 443-453. https://doi.org/10.1111/j.1470-6431.2004.00403.x
Quayson-Dadzie, J. (2012). Customer perception and acceptability on the use of prepaid metering system in Accra west region of Electricity Company of Ghana. (Unpublished master’s thesis submitted to the institute of distance learning, Kwame Nkrumah University of science and technology.
Samita, M., & Devidas, G. (2018). Consumers perception and satisfaction of Switching room postpaid to prepaid model in electricity consumption. International Journal of Business, Management and Allied Sciences. 5(1).
Shodiya, Ojenike, Jolaosho & Adebayo (2018). Service Quality and Customer Satisfaction of Electricity Distribution Company: A Study of Olumo Business Hub, Abeokuta, Ogun State. Asian Journal of Economics, Business and Accounting, 8(4), 1-18. https://dx.doi.org/10.2139/ssrn.3391404
Stepanek S.H. (1980). “Educate your Customers to Appreciate Service”, Business Horizons, 23(4), 21-22.
Zeithaml V.A., Bitner M.J., Gremler D.D. (2012). Services Marketing: Integrating Customer focus Across the Firm. Second European edition. Berkshire: McGraw-Hill.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Kayode Alao, Kasali Jimoh, Adebayo Joseph Obadiora

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.











